The music video that I chose for my analysis is Heart Attack by Demi Lovato. This video is mainly performance based, it does not tell any kind of story, but rather shows a combination of shots of Demi Lovato singing and her band performing throughout to video. The main visual elements that I feel are used in this video are color, line and light. This entire video was made on a white and black color palette. The color element switches back and forth, from being very light and bright in the background, to being very dark. The contrast in the light scenes are the darkness of Lovato’s hands, and the contrast in the dark scenes are the lights around the band. Lines are used a lot as well, such as during the light/white scenes where there are horizontal lines behind Lovato as she sings, and during the wide shots with dark background there are vertical pillars that continuously recede into the background, creating vertical and diagonal lines. About a minute into the video, during the chorus, there is also some shots of what appears to be paint running down the wall in vertical stripes. Just the opposite of the paint running, about 1:30 into the video, it shows Lovato singing in front of a black wall, and to the sides of her are white, horizontal stripes. The contrast in light and dark also plays an important role in the production of this video. In the scenes of lightness, the background and Lovato’s clothes are completely white and bright, but as the video plays on, it becomes tainted by the dark paint running on the walls the black paint on her hands. In the scenes of darkness, there are many lights in the space the band is performing in and the lights turn on and off and flash vibrantly with the rhythms of the song. There are times when the camera does appear to move, some shots are close ups of her, either from the waist up or from the shoulders up, and some shots are wide angle shots that show her entire body, as well as the entire band and the space that they are playing in. This video is mostly interpretive, it does not follow a story line or narrative, but rather shows elements to invoke emotions involved in the song lyrics, and the movements and facial expressions Demi Lovato shows also show a lot of emotion and tension.