Music Video Pre Production Proposal

Music Video Proposal

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Director/Producer: Jenna, Camera: Waltter, Editor: Lauren

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Music: ‘Screaming’ By: Crestfallen

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Tagline: Self-sacrifice is not so nice.

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Band: Crestfallen is a local band consisting of singer and songwriter Brady Small, an IUSB student, and his musical partner, Matt Lederer. They mostly create electronic music compositions and productions.

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Song: The song we chose from Crestfallen is a demo of theirs, an unreleased song called ‘Screaming’. The lyrics of the song describe someone who is having an internal conflict with themselves because they are portraying themselves to be one person on the outside, but they are really a different person on the inside.

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Short Synopsis: In our video, we will have a man as the main character who is having an identity crisis, he will struggle to find his true self throughout the video. He will wake up in his apartment and get ready for his day. He will exit his apartment and walk down the street, bumping into someone and having a brief confrontation. His personality will be rough and disgruntled. He will receive a text telling him about a party going on that night. He seems irritated, but goes to the party anyways. At the party, it will be clear he is not having a good time, he will seem ‘too good’ for this sort of thing. He will leave the party, go home and go to sleep. During the night, he will have a dream that reveals to him the girl that he likes and the real person he wants to be. The next morning, he awakes with a new attitude and outlook on life and being his true self, will be able to be with the girl he likes.

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Target Audience: Our target audience is primarily late teens to young adults who we assume would most enjoy this type of song and genre of music, but it could be enjoyed by listeners of all ages, as it does not contain explicit content.

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Resources: We have secured a few friends who will serve as actors. Waltter has offered his apartment for a shooting location, and also we will use downtown Mishawaka as a shooting location. Waltter has a Nikon camera we will be shooting with, and I (Jenna) have a tripod available. Any sound or lighting equipment we might need we will have to rely on the class equipment.

Emotion Video

This is a compilation of videos of my dog, Abraham, showing all his most happy moments!

Emotion Video 1 from Jenna Fink on Vimeo.

The emotion I chose to showcase is the most common, yet the most wonderful of emotions, and that is happiness! I was in a wedding over the weekend, so it was the perfect opportunity to take some candid photos of people and things in a very happy environment. Dancing makes everyone happy! People who don't dance, laugh at people who do dance, and that makes them happy too! Flowers... they make just about every girl happy. Everyone... EVERYONE is happy when they are given presents!! A hug shared between friends... happiness. A special dance between mother and daughter... happiness. The simple things in life... they are different for each person, but always bring a smile to their faces! One of those simple things in life is coffee... mmmmmmm... coffee = happiness. A kiss from the newly married couple... the ultimate in happiness. :)

The music video that I chose for my analysis is Heart Attack by Demi Lovato. This video is mainly performance based, it does not tell any kind of story, but rather shows a combination of shots of Demi Lovato singing and her band performing throughout to video. The main visual elements that I feel are used in this video are color, line and light. This entire video was made on a white and black color palette. The color element switches back and forth, from being very light and bright in the background, to being very dark. The contrast in the light scenes are the darkness of Lovato’s hands, and the contrast in the dark scenes are the lights around the band. Lines are used a lot as well, such as during the light/white scenes where there are horizontal lines behind Lovato as she sings, and during the wide shots with dark background there are vertical pillars that continuously recede into the background, creating vertical and diagonal lines. About a minute into the video, during the chorus, there is also some shots of what appears to be paint running down the wall in vertical stripes. Just the opposite of the paint running, about 1:30 into the video, it shows Lovato singing in front of a black wall, and to the sides of her are white, horizontal stripes. The contrast in light and dark also plays an important role in the production of this video. In the scenes of lightness, the background and Lovato’s clothes are completely white and bright, but as the video plays on, it becomes tainted by the dark paint running on the walls the black paint on her hands. In the scenes of darkness, there are many lights in the space the band is performing in and the lights turn on and off and flash vibrantly with the rhythms of the song. There are times when the camera does appear to move, some shots are close ups of her, either from the waist up or from the shoulders up, and some shots are wide angle shots that show her entire body, as well as the entire band and the space that they are playing in. This video is mostly interpretive, it does not follow a story line or narrative, but rather shows elements to invoke emotions involved in the song lyrics, and the movements and facial expressions Demi Lovato shows also show a lot of emotion and tension.